Local Search Engine Marketing

Hey Everyone – Stephen here,

Today I want to touch on the subject of Local Search Engine Marketing and how it affects business. It seems to be the area I am having the most questions asked about.

Be it Google, Yahoo or Bing we all want to rank at the top for our Local Search Terms we are targeting.  These are the Keywords we are aiming for in our local area e.g. a motorcycle retailer may be targeting “Harley Davidson Lower Hutt” or “Motorcycle Sales Lower Hutt”.

There are really 3 ways of targeting the Local Business Search Engine Field and I wish to give you a bit more indepth information below.

1. Google Adwords

If you have used Google Adwords before you will know they are the ads on the right hand side of your google browser when searching for a word(Sometimes they are at the top of the page to). Now this is the way google makes money. It sells ads on the search engine results to business’s like you and me.

2. Google Search Engine Optimisation

This is when the site appears on the left hand side of the google listings. It is what a lot of people talk about when you hear them say is your “website optimized for google”.

This is made up of a variety of factors including links coming in to the site and different ways of tagging content on the page(Lots of Geeky Stuff). The better your site is created for this the easier Google will be able to rank it high on a particular keyword.

E.g. if you have a Page Devoted to Howick Computer Store as a Key Phrase you are more likely to do well for that keyword in Google than companies that don’t.

3. Googles Local Business Directory

This is a great part of what Google is doing to help local business and can be seen on most local searches. If you have seen a Map with business’s pop up in your local area that is the Local Business Directory from Google.

This is a Free Tool and if used correctly can be a great way of driving customers to your website. We Liked it so much we wrote a Report on it Here.

In Summary

All of the above are fantastic resources for targeting local business terms but make sure you know how to use them. This is why we wrote a great little free report called “Dominate Your Local Market” we initially were going to sell it but decided to give it away to help people understand how to get listed on Googles Local Business Directory which is the number one way in my opinion to rank for your Local Search Engine Marketing Terms.

So if we have piqued your interest in Local Search Engine Marketing Techniques and you want to learn more. Grab the Free Report Here.