Engine Marketing Limited Presents Domain Fox your new solution for managing your domain names!. We are able to price competitively in the market at $26.95 + GST per year. Plus you get to deal with the Handsome and ever Charismatic staff of Engine Marketing. That is actually Priceless.

So feel Free to transfer any Domain names you have with the more expensive Domain Registrars to us all you Need is your UDAI key which they can provide.

The Step by Step to Transfer your Domain is.

1. Set up an Account in Domain Fox. (Then Login)

2. Click Tranfer Domain

3. It will Request your UDAI number(From your current domain registrar) and your Domain name.

4. Along the way you will see a little check box to Keep Name Servers the Same. Make Sure this is ticked.

Once done you will be a Proud Domain Fox Customer.. You can feel proud.. hold your head up high and tell all your friends.

As Sharing is Cool….

Remember that URL http://www.domainfox.co.nz for all your New Zealand Domain Registrations

Any Questions Leave a Comment Stalk the team on Facebook or Twitter or if you really get stuck give us a call on 09 889 3832.

Thanks Guys,

Stephen Martin and Aki Lee

The Fox Lives is a post from: Engine Marketing

Unlike with putting a stall at the mall, doing business online saves you from paying the rent. Plus doing business online will have your products shown worldwide. This leads to a higher chance of having your products being sold. Social Media like Facebook and linkedin help you to network and re-connect with business contacts you’ve lost touch with.

Some of the known social networking sites are Facebook and Linkedin I would class them as the top when it came to Social Media and Business. At first, facebook started as more of a personal networking site. To keep in touch with your old and new friends and relatives. Facebook then started adding some features that make it great for business. You can be yourself and share your interests while doing your business at the same time.

On the other hand, Linkedin is the leading professional networking site, and is a great tool for business people. The average age of someone on Linkedin is 40 which says alot for the business asspects of Linkedin and business.

In contrast to Facebook, LinkedIn disallowed opportunities to post photo albums or to converse freely with the contacts. You can only invite people you know.  According to Wikipedia, Facebook has 400 million members while linkedin has 19 million members and growing. It is hard though to track down exact numbers as each grow by thousands a day.

With Linkedin the sometimes favourite among business networking websites, you can only share your profile picture and can join groups within the network that interest you. In 2007, many business leaders started moving onto Facebook. More and more each day, it is becoming known partly due to the publicity about Facebook and word of mouth, but the ease of use and ability to customize your profile has been another driver.

When you want to know where an old colleague is working now, you use LinkedIn. When you want to find out if that same colleague is married and if they have kids, you use Facebook. Another reason Linkedin seems to have taken the front foot with business networking is that facebook has 70% of its users under 35. This means it bodes great things for the future as this group ages.  If it ever hits the share market I would say buy up large.

I personally use Facebook and Linkedin but would say Facebook is my business application of choice. As with Business Fan Pages and Facebook Ads now becoming more popular it is a great way of driving traffic to your website when used correctly.

Simply knowing what, where, and how your target market communicates will give you insight on whether you will focus on a more professional network like LinkedIn or a more friends and family network like Facebook. The first step you need to consider before you begin to truly use social media is you must know your target market.

So who is your Target Market?

Facebook, Linkedin and Business is a post from: Engine Marketing

Today I want to touch on the subject of Local Search Engine Marketing and how it affects business. It seems to be the area I am having the most questions asked about.

Be it Google, Yahoo or Bing we all want to rank at the top for our Local Search Terms we are targeting.  These are the Keywords we are aiming for in our local area e.g. a motorcycle retailer may be targeting “Harley Davidson Lower Hutt” or “Motorcycle Sales Lower Hutt”.

There are really 3 ways of targeting the Local Business Search Engine Field and I wish to give you a bit more indepth information below.

1. Google Adwords

If you have used Google Adwords before you will know they are the ads on the right hand side of your google browser when searching for a word(Sometimes they are at the top of the page to). Now this is the way google makes money. It sells ads on the search engine results to business’s like you and me.

2. Google Search Engine Optimisation

This is when the site appears on the left hand side of the google listings. It is what a lot of people talk about when you hear them say is your “website optimized for google”.

This is made up of a variety of factors including links coming in to the site and different ways of tagging content on the page(Lots of Geeky Stuff). The better your site is created for this the easier Google will be able to rank it high on a particular keyword.

E.g. if you have a Page Devoted to Howick Computer Store as a Key Phrase you are more likely to do well for that keyword in Google than companies that don’t.

3. Googles Local Business Directory

This is a great part of what Google is doing to help local business and can be seen on most local searches. If you have seen a Map with business’s pop up in your local area that is the Local Business Directory from Google.

This is a Free Tool and if used correctly can be a great way of driving customers to your website. We Liked it so much we wrote a Report on it Here.

In Summary

All of the above are fantastic resources for targeting local business terms but make sure you know how to use them. This is why we wrote a great little free report called “Dominate Your Local Market” we initially were going to sell it but decided to give it away to help people understand how to get listed on Googles Local Business Directory which is the number one way in my opinion to rank for your Local Search Engine Marketing Terms.

So if we have piqued your interest in Local Search Engine Marketing Techniques and you want to learn more. Grab the Free Report Here.

Local Search Engine Marketing is a post from: Engine Marketing

One way to attract more search engine visitors locally is to use local keywords when optimizing your site. For example, if you offer web design services in Arizona, research keywords and include keywords with your location when optimizing your pages.

You should also submit your site for free local search engine listings in local business search directories. There are several local ones to choose from but Google and Yahoo are the two big ones. When you submit you can add details about your business including your address, office hours and so on. You can also grab a link to a map of your location which you can place on your website.

When targeting local clients, placing your local address, phone number and a link to a Google map of your business at the very bottom of the page footer may help in your local search engine results.

Local Business Search Directories can also be a good source of leads and traffic, but make sure you research the directory to see if it will actually produce results for you. There are many business directories popping up and you’ll want to choose one with a good reputation and which can produce results.

But don’t stop there; remember to include your website address on your business cards and local mailings so that local customers can view your website at their convenience. With many local business owners yet to get into the online marketing game, by starting early you’ll stand out from your local competitors.

A Few Good New Zealand Directories to start off with are..

www.NZS.com

www.Hotfrog.co.nz

www.Finda.co.nz

These should get you going!

For More Download our Free Report on Local Business Search Directories on the Right hand side of the Page ———>

Local Business Search Directories is a post from: Engine Marketing

1) Set your currency,
First and foremost, select the currency of which you locally trade in. You may think its wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.

2) Use negative keywords,
You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword “free”. As I doubt you want to waste money on traffic that will not generate revenue.

3) Make a strict daily budget
Make sure you have set out a daily budget, Adwords generally advise a way out of proportion budget. After all most new Adwords customers have no idea how effective the advertising will be. Do not start off with a bang, your pocket will feel it.

Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number, each click soon adds up very quickly. I actually found that by lowering my CPC rate by 50% I doubled my visitor count…

4) Check those clicks!
One of the most talked about problem with Adwords is, click fraud. There are two main types of click fraud: the first is when any one starts clicking away at your advertisements trying to waste your money. It is very hard to stop this kind of fraud, if you are a victim stop your ads and file a report to Google ASAP.

The second main issue is now that google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this kind of fraud is check your page log, Adwords allow you to block out websites that you do
not want your advert to be placed on.

Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google are very hesitant to refund the victims, if at all. Reports tell many organisations are actually suing Google to get their money back, so be careful.

In this article I have illustrated some of the most beneficial ways to save money on Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after, it does take a wile to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However I do advise to look around, with the ever growing popularity of MSN search you may actually find it much more affordable.

Most important though is get a pro to look at it. If you had never worked on a car engine before you wouldn’t go straight to replacing the head gasket, so Why do the same with Adwords. Adwords can be a costly learning curve if you are unsure what you are doing.

Have a chat with us at Engine Marketing and we are happy to help. Even if it is to give you a 2 hour lesson on how to do it yourself. You will be better off. This is the biggest tip on How to Save Money on Adwords

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The way Facebook works (if you don’t already know) is that a person joins, and then makes his or her own page which often includes basic information as well as a picture or two.  The person then becomes friends with others that he or she knows, and can then communicate by leaving comments on each others pages (that everyone that is a friend can see).

Businesses have been using Facebook with much success.  People spend a ton of time on this social network, and it can be a fantastic way to get the word out about your business.

Let’s look at a Business Facebook example:

Sally likes getting her hair done at the local salon.  Let’s say that the salon has their own Facebook page, and Sally is a member of it.  The salon posts a comment on Sally’s page, and all of Sally’s friends can see it.  The salon just exposed itself to ALL of Sally’s friends!  Jessica, one of Sally’s friends sees the information on the salon, and gives the salon a call because she likes Sally’s hair.

Facebook can also help to add “social proof” to your business.  Once you start building a list of friends for your business, you can share this directly on your business website.  This will help potential customers see that your business is thriving, and established.

Facebook works particularly well in niches such as restaurants and salons, but can be applied to just about any business.

How Can Facebook Help Your Business? is a post from: Engine Marketing

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